Who says active wear can’t be worn during lazy days? And who says active wear can’t be functional and fashionable at the same time?

Speedo, known more for its swimwear, takes a splash into active wear this time introducing two new lines for women – Spdo, aimed at women who want to wear something sporty yet relaxed enough for shopping and Axcelerate, for those who are into high-impact sports like boxing but brave enough to wear the same clothes and make an impact on the dance floor.

For Filipina women always wondering why they can’t find clothes their size, Abigail Dela Fuente, head of merchandising at Speedo Philippines, assures that these latest product lines are designed with Asian women in mind.
“Speedo has a 75 year- heritage of mastering the female fit and these two product lines should address the size dilemnas of Filipino women,” says Dela Fuente. “Versatility is key to describe these collections.”

According to Dela Fuente, around 70% of Speedo’s market worldwide belongs to the female population. And if the Australian swimwear has been making swimsuits for women that long, it should be able to make decent sportswear as well.

Key styles in the Spdo line include the double-layer halter top, which has a partly exposed built-in bra top that provides support; zip-through jacket, trousers and shorts embellished with a sporty mesh-tape trim but with feminine silhouettes and details; the “Vera” strappy top and tee which come in soft colors with metallic highlights; and the “Float” jacket and the “Aloha” trouser in carbon-finished cotton/spandex.

Tops are priced around P1, 200 and trousers, for example, carry a price tag of around P2, 200, which should be competitive with more popular active wear brands, adds Dela Fuente.

Meanwhile, the Axcelerate line is meant for women who are into boxing and, as Dela Fuente puts it, other “sports that make you sweat”. The clothes are made of a fabric called polyester microfiber that contains anti-bacterial properties, which may be useful should the one wearing it should decide to sprint towards the dance floor.

In a fashion show held lunchtime at Temple Bar in Greenbelt 3, models (among them was reed-thin and glassy-eyed singer Karylle) wearing clothes from the Axcelerate line looked more like set to go clubbing (or perhaps, stay at Temple ’til the party starts in the evening) than heading for the gym, sashaying in Speedo active wear and mixing them with jeans and even black coat jackets.

Key styles in the Axcelerate line include the stretch woven short, which has shaped side seam pockets with mesh facing for added “breathability”; “in the gym pants”, whose fabric is enhanced with moisture management and antibacterial treatment; Speedo’s own version of the classic capri which has a wider waistband for comfort; and the “seamless camisole” which features adjustable shoulder straps and internal bust support for optimum fit.

Both Spdo and Axcelerate are available in a variety of colors palettes from soft pastel pink to baby blues to classic hues like olive, black and navy.

Advertisements